In Marketing, AI Is Nothing Without Its Masters

Babak Hedayati, Co-Founder and CEO of TapClicks, is an entrepreneur who has grown some of Silicon Valley’s most successful companies. To absolutely no one’s surprise, business owners’ appreciation for customer data, in one form or another, is as old as commerce itself.

Today, enterprises of just about every size and industry are struggling to embrace the power of data to improve their own production efficiency, business processes, planning and revenue. The tools for capturing and analyzing that data are becoming more affordable and improving all the time.

In Marketing, AI Is Nothing Without Its Masters

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