Does Your Business Really Need an AI Solution?

There is an incredible amount of hype about AI today. Businesses across various industries continue to adopt this technology to receive a competitive advantage over others, reduce operating costs, and improve customer experience. But does your business really need an AI solution?

Does Your Business Really Need an AI Solution?

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5 AI And Analytics Trends Marketers And Brands Should Be Investing In

Clearly there are some big AI and analytics trends for 2020.

5 AI And Analytics Trends Marketers And Brands Should Be Investing In

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What lies ahead for the future of marketing post-AI

Salesforce’s Sydney event kicked off with a discussion around the future of marketing and what high-performing brands are doing to lead marketing now and into the future.

What lies ahead for the future of marketing post-AI

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Modern marketing: AI vs. humans

Such is the belief held by Michael Bartlett, the director of experience innovation at JMark Business Solutions.

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Artificial intelligence will kill design’s ‘Hippos’

At an Econsultancy breakfast briefing at the start of this year, I was struck by what panellist Gregor Young said about artificial intelligence (AI).

Artificial intelligence will kill design’s ‘Hippos’

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Amazon’s ML Solutions Lab head on the biggest AI mistakes businesses make

Building artificial intelligence into your products, services, and processes can make you smarter, faster, and better able to compete. But building smart systems using machine learning is not like buying an accounting package or an enterprise resource planning system.

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In Marketing, AI Is Nothing Without Its Masters

Today, enterprises of just about every size and industry are struggling to embrace the power of data to improve their own production efficiency, business processes, planning and revenue. The tools for capturing and analyzing that data are becoming more affordable and improving all the time.

In Marketing, AI Is Nothing Without Its Masters

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Machine Power And Human Judgment: How AI Fuels Marketing

It may still be in its infancy, but artificial intelligence (AI) is on the path to transform marketing. AI and automation can free marketers from routine tasks, enabling them to be more productive and focus on creative work.

Machine Power And Human Judgment: How AI Fuels Marketing

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How Artificial Intelligence is Shaping Digital Marketing: 5 Tools You Can Use NOW

Digital marketing is predicted to enter its second huge disruption soon (the first one was called web 2.0 disruption, when customers became empowered with new tools to interact with one another and connect directly to brands). And this soon-to-happen disruption is technology-driven.

How Artificial Intelligence is Shaping Digital Marketing: 5 Tools You Can Use NOW

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How airline customer experience will take off with artificial intelligence

Have you met, Juliet? If you’re a WestJet customer, you may have gotten flight info, baggage allowances and even information on how to fly with your wedding dress from the Canadian airline’s digital agent. She responds in less than one second to the most frequently asked questions.

How airline customer experience will take off with artificial intelligence

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