There is an incredible amount of hype about AI today. Businesses across various industries continue to adopt this technology to receive a competitive advantage over others, reduce operating costs, and improve customer experience. But does your business really need an AI solution?
Clearly there are some big AI and analytics trends for 2020.
Salesforce’s Sydney event kicked off with a discussion around the future of marketing and what high-performing brands are doing to lead marketing now and into the future.
Such is the belief held by Michael Bartlett, the director of experience innovation at JMark Business Solutions.
At an Econsultancy breakfast briefing at the start of this year, I was struck by what panellist Gregor Young said about artificial intelligence (AI).
Building artificial intelligence into your products, services, and processes can make you smarter, faster, and better able to compete. But building smart systems using machine learning is not like buying an accounting package or an enterprise resource planning system.
Today, enterprises of just about every size and industry are struggling to embrace the power of data to improve their own production efficiency, business processes, planning and revenue. The tools for capturing and analyzing that data are becoming more affordable and improving all the time.
It may still be in its infancy, but artificial intelligence (AI) is on the path to transform marketing. AI and automation can free marketers from routine tasks, enabling them to be more productive and focus on creative work.
Digital marketing is predicted to enter its second huge disruption soon (the first one was called web 2.0 disruption, when customers became empowered with new tools to interact with one another and connect directly to brands). And this soon-to-happen disruption is technology-driven.