AI Finally Makes Micro Segmentation a Reality for Financial Marketers

Picture of Kevin Burke Kevin Burke : Feb 9, '24

AI Finally Makes Micro Segmentation a Reality for Financial Marketers

Smart use of data moves the needle in financial marketing. And in a highly competitive market with few net new prospects, financial institutions need to push the value of customer data to the max.

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AI is Transforming Small Business Strategy in the Financial Industry

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AI is Transforming Small Business Strategy in the Financial Industry

Picture of Kevin Burke Kevin Burke : Sep 26, '24

Austin Milliken, the founder of Aureate Capital, an independent investment bank with a diverse client base, is a strong advocate for the power of AI...

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Five takeaways from the Genesys report, Customer Experience in the Age of AI

Five takeaways from the Genesys report, Customer Experience in the Age of AI

Picture of Kevin Burke Kevin Burke : Oct 15, '24

Five takeaways from the Genesys report, "Customer Experience in the Age of AI":

Training Personalization AI Agent
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Integrating AI in Your Marketing Strategy: Six Steps

Integrating AI in Your Marketing Strategy: Six Steps

Picture of Kevin Burke Kevin Burke : Feb 9, '24

Implementing AI in a marketing strategy is becoming the new standard. In fact, 70 percent of business leaders expect marketing AI to be critical for...

Curated
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