Brewing Success: How AI and SEO Fuel Henry’s Coffee

Hrag Kalebjian, owner of Henry’s House of Coffee, is reaping the rewards of AI across several aspects of his business. For search engine optimization (SEO), AI tools have been game-changers, allowing him to craft product descriptions that not only match his criteria but also rank well in search results.

As an e-commerce brand, Kalebjian is deeply focused on understanding his customers' lifetime value—examining the cost of acquiring a customer, their overall value to the business, and even determining tailored discounts for specific customer segments. AI acts as the "data-driven brain" behind these insights, helping Kalebjian shape marketing and customer service strategies that are not only smarter but more effective.

From using chatbots to customizing customer responses, to gaining actionable insights through different lenses—whether it's a marketer’s, a venture capitalist’s, or even a scientist’s—Kalebjian can make informed decisions that help his business thrive. By leveraging AI, Henry’s House of Coffee competes with larger brands by operating smarter and faster, a major advantage for small businesses.

This story was originally reported on by the U.S. Chamber of Commerce.