Implementing AI in a marketing strategy is becoming the new standard. In fact, 70 percent of business leaders expect marketing AI to be critical for the future success of their businesses.
These days, I spend most of my time helping people design chatbots. What I’ve found is that the most difficult part of designing and building a chatbot is the first step — going from conception to developing a model that will inform how the chatbot is built.
These days, marketing online is tough. Competition is fierce, and sometimes it feels like you have to fight tooth and nail for every new customer. Maybe you’re getting frustrated. Maybe you’re looking for a leg up on your competition.
When we see representations of artificial intelligence in the media, it’s nearly always focused on the more attention-grabbing ways things can go wrong: driverless cars entrapping us (Minority Report); virtual assistants turning on us (2001); robots enslaving us (literally hundreds of movies).