Artificial Intelligence vs Marketing Automation

Picture of Kevin Burke Kevin Burke : Feb 9, '24

Artificial Intelligence vs Marketing Automation

is exactly what it sounds like: Tasks that normally require the commitment of a person are done by using technologies that simulate human intelligence. Depending on the activity of a company, this can mean a complex technical solution or a simple chatbot.

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AI Finally Makes Micro Segmentation a Reality for Financial Marketers

AI Finally Makes Micro Segmentation a Reality for Financial Marketers

Picture of Kevin Burke Kevin Burke : Feb 9, '24

Smart use of data moves the needle in financial marketing. And in a highly competitive market with few net new prospects, financial institutions...

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In Marketing, AI Is Nothing Without Its Masters

In Marketing, AI Is Nothing Without Its Masters

Picture of Kevin Burke Kevin Burke : Feb 9, '24

Today, enterprises of just about every size and industry are struggling to embrace the power of data to improve their own production efficiency,...

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The potential for AI in market research

The potential for AI in market research

Picture of Kevin Burke Kevin Burke : Feb 9, '24

According to Josh Sutton, chief executive at Agorai: “Artificial intelligence (AI) solutions are producing insights in seconds that used to take...

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