Artificial Intelligence vs Marketing Automation

Artificial Intelligence vs Marketing Automation

is exactly what it sounds like: Tasks that normally require the commitment of a person are done by using technologies that simulate human intelligence. Depending on the activity of a company, this can mean a complex technical solution or a simple chatbot.

Read full article

AI Finally Makes Micro Segmentation a Reality for Financial Marketers

AI Finally Makes Micro Segmentation a Reality for Financial Marketers

Smart use of data moves the needle in financial marketing. And in a highly competitive market with few net new prospects, financial institutions...

Read More
In Marketing, AI Is Nothing Without Its Masters

In Marketing, AI Is Nothing Without Its Masters

Today, enterprises of just about every size and industry are struggling to embrace the power of data to improve their own production efficiency,...

Read More
The potential for AI in market research

The potential for AI in market research

According to Josh Sutton, chief executive at Agorai: “Artificial intelligence (AI) solutions are producing insights in seconds that used to take...

Read More