In Marketing, AI Is Nothing Without Its Masters

Picture of Kevin Burke Kevin Burke : Feb 9, '24

In Marketing, AI Is Nothing Without Its Masters

Today, enterprises of just about every size and industry are struggling to embrace the power of data to improve their own production efficiency, business processes, planning and revenue. The tools for capturing and analyzing that data are becoming more affordable and improving all the time.

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Integrating AI in Your Marketing Strategy: Six Steps

Integrating AI in Your Marketing Strategy: Six Steps

Picture of Kevin Burke Kevin Burke : Feb 9, '24

Implementing AI in a marketing strategy is becoming the new standard. In fact, 70 percent of business leaders expect marketing AI to be critical for...

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AI Finally Makes Micro Segmentation a Reality for Financial Marketers

AI Finally Makes Micro Segmentation a Reality for Financial Marketers

Picture of Kevin Burke Kevin Burke : Feb 9, '24

Smart use of data moves the needle in financial marketing. And in a highly competitive market with few net new prospects, financial institutions...

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Artificial Intelligence vs Marketing Automation

Artificial Intelligence vs Marketing Automation

Picture of Kevin Burke Kevin Burke : Feb 9, '24

is exactly what it sounds like: Tasks that normally require the commitment of a person are done by using technologies that simulate human...

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